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1. Data Protection at a Glance

General Information

The following information provides a brief overview of what happens to your personal data when you visit this website. Personal data is any data with which you can be personally identified. For detailed information on data protection, please refer to our privacy policy listed below this text.

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section “Notice regarding the responsible entity” in this privacy policy.

How do we collect your data?

On the one hand, your data is collected when you provide it to us. For example, these may be data you enter in a contact form.

Other data is collected automatically or with your consent when you visit the website by our IT systems. These are primarily technical data (e.g., internet browser, operating system, or time of page access). The collection of these data occurs automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure error-free provision of the website. Other data may be used to analyze your user behavior.

What rights do you have regarding your data?

You have the right at any time to receive free information about the origin, recipients, and purpose of your stored personal data. You also have the right to demand the correction or deletion of this data. If you have given consent to data processing, you may revoke this consent at any time for the future. In addition, under certain circumstances, you have the right to request the restriction of processing of your personal data. Furthermore, you are entitled to lodge a complaint with the competent supervisory authority.

For this and further questions on data protection, you can contact us at any time.

Analysis Tools and Third-Party Tools

When visiting this website, your surfing behavior may be statistically evaluated. This is done primarily with so-called analysis programs.

Detailed information on these analysis programs can be found in the following privacy policy.

2. Hosting and Content Delivery Networks (CDN)

External Hosting

This website is hosted by an external service provider (host). The personal data collected on this website is stored on the host’s servers. This mainly includes IP addresses, contact inquiries, meta and communication data, contract data, contact details, names, website accesses, and other data generated via a website.

The host is used for the purpose of fulfilling contracts with our potential and existing customers (Art. 6(1)(b) GDPR) and in the interest of a secure, fast, and efficient provision of our online offering by a professional provider (Art. 6(1)(f) GDPR).

Our host will process your data only to the extent necessary to fulfill its performance obligations and in accordance with our instructions regarding these data.

We use the following host:

Webgo GmbH

Heidenkampsweg 81

20097 Hamburg

Germany

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Cloudflare

We use the “Cloudflare” service. The provider is Cloudflare Inc., 101 Townsend St., San Francisco, CA 94107, USA (hereinafter “Cloudflare”).

Cloudflare offers a globally distributed content delivery network with DNS. Technically, the transfer of information between your browser and our website is routed through Cloudflare’s network. This enables Cloudflare to analyze the traffic between your browser and our website and act as a filter between our servers and potentially malicious internet traffic. In this process, Cloudflare may also use cookies or other technologies for the recognition of internet users, which are used solely for the purposes described here.

The use of Cloudflare is based on our legitimate interest in providing our web offering as error-free and securely as possible (Art. 6(1)(f) GDPR).

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.cloudflare.com/privacypolicy/.

Further information on security and data protection at Cloudflare can be found here: https://www.cloudflare.com/privacypolicy/.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

3. General Information and Mandatory Disclosures

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations as well as this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains which data we collect and for what purpose we use it. It also explains how and for what purpose this is done.

Please note that data transmission over the internet (e.g., via email communication) can have security gaps. A complete protection of the data from access by third parties is not possible.

Retention Period

Unless a specific retention period is stated within this privacy policy, your personal data remains with us until the purpose of data processing no longer exists. If you make a legitimate deletion request or revoke consent for data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will occur after these reasons no longer apply.

Note on Data Transfer to the USA and Other Third Countries

Among other things, we use tools from companies based in the USA or other third countries that are not data protection–secure. If these tools are active, your personal data may be transferred to and processed in these third countries. Please note that in these countries, a level of data protection comparable to that in the EU cannot be guaranteed. For example, US companies are obligated to disclose personal data to security authorities without you, as the data subject, being able to take legal action. It cannot be ruled out that US authorities (e.g., intelligence services) process, evaluate, and store your data on US servers for surveillance purposes. We have no influence on these processing activities.

Revocation of Your Consent to Data Processing

Many data processing procedures are only possible with your express consent. You may revoke an already given consent at any time. The lawfulness of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Object Against Data Collection in Special Cases and Against Direct Marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(e) OR (f) GDPR, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RESPECTIVE LEGAL BASIS ON WHICH THE PROCESSING IS BASED IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN PROVE COMPELLING PROTECTIVE REASONS THAT OVERWEIGH YOUR INTERESTS, RIGHTS, AND FREEDOMS OR THE PROCESSING IS NECESSARY FOR THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED TO CARRY OUT DIRECT MARKETING, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING; THIS ALSO APPLIES TO PROFILING, IN SO FAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to Lodge a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, particularly in the member state of their habitual residence, place of work, or the location of the alleged violation. This right to complain is without prejudice to any other administrative or judicial remedies.

Right to Data Portability

You have the right to receive data, which we process automatically on the basis of your consent or in fulfillment of a contract, in a commonly used, machine-readable format, either for yourself or to transfer to a third party. If you request the direct transfer of the data to another controller, this will only take place to the extent technically feasible.

SSL or TLS Encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the website operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the padlock symbol in your browser’s address bar.

When SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted Payment Transactions on This Website

If, after concluding a paid contract, you are obliged to provide us with your payment data (e.g., account number for direct debit), these data are required for payment processing.

Payment transactions via common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the address line of the browser changing from “http://” to “https://” and by the padlock symbol in your browser’s address bar.

With encrypted communication, your payment data transmitted to us cannot be read by third parties.

Information, Deletion, and Correction

Within the scope of the applicable statutory provisions, you have the right at any time to obtain free information about your stored personal data, its origin, recipients, and the purpose of data processing, and if applicable, the right to correct or delete this data. For this and further questions regarding personal data, you may contact us at any time.

Right to Restrict Processing

You have the right to request the restriction of processing of your personal data. You may contact us at any time for this purpose. The right to restrict processing exists in the following cases:

• If you dispute the accuracy of the personal data we have stored, we generally need time to verify this. During the verification period, you have the right to request the restriction of processing of your personal data.

• If the processing of your personal data is unlawful, you can request the restriction of data processing instead of deletion.

• If we no longer need your personal data but you require it for the exercise, defense, or assertion of legal claims, you have the right to request the restriction of processing of your personal data instead of deletion.

• If you have lodged an objection pursuant to Art. 21(1) GDPR, a balance between your interests and ours must be made. As long as it is not yet determined whose interests prevail, you have the right to request the restriction of processing of your personal data.

• If you have restricted the processing of your personal data, these data – apart from their storage – may only be processed with your consent or for the assertion, exercise, or defense of legal claims or to protect the rights of another natural or legal person or for reasons of an important public interest of the European Union or a member state.

Objection to Advertising Emails

The use of contact details published as part of the imprint obligation to send unsolicited advertising and information materials is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as via spam emails.

4. Data Collection on This Website

Cookies

Our websites use so-called “cookies.” Cookies are small text files that do not harm your device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (persistent cookies). Session cookies are automatically deleted at the end of your visit. Persistent cookies remain on your device until you delete them yourself or they are automatically deleted by your web browser.

In some cases, cookies from third-party companies may also be stored on your device when you visit our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g., cookies for processing payment transactions).

Cookies serve various functions. Numerous cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or the display of videos). Other cookies are used to analyze user behavior or to display advertising.

Cookies that are required for carrying out the electronic communication process (necessary cookies) or for providing certain functions desired by you (functional cookies, e.g., for the shopping cart function) or for website optimization (e.g., cookies for measuring the website audience) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. If consent for the storage of cookies is requested, the storage of the respective cookies takes place solely on the basis of this consent (Art. 6(1)(a) GDPR); the consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies on a case-by-case basis, exclude the acceptance of cookies for specific cases or generally, and activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

If cookies from third-party companies or for analysis purposes are used, we will inform you about this separately within the scope of this privacy policy and, if necessary, request consent.

Consent with Borlabs Cookie

Our website uses the consent technology from Borlabs Cookie to obtain your consent for storing certain cookies in your browser or for using certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Borlabs – Benjamin A. Bornschein, Rübenkamp 32, 22305 Hamburg (hereinafter Borlabs).

When you visit our website, a Borlabs cookie is stored in your browser in which the consents you have given or the revocation of these consents are stored. This data is not passed on to the provider of Borlabs Cookie.

The collected data is stored until you instruct us to delete it or until you delete the Borlabs cookie yourself or until the purpose for data storage no longer exists. Mandatory statutory retention periods remain unaffected. Details on the data processing of Borlabs Cookie can be found at: https://de.borlabs.io/kb/welche-daten-speichert-borlabs-cookie/.

The use of the Borlabs Cookie consent technology is carried out to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These include:

• Browser type and browser version

• Operating system used

• Referrer URL

• Hostname of the accessing computer

• Time of the server request

• IP address

A combination of these data with other data sources does not take place.

The collection of these data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free display and optimization of its website – for which the server log files must be collected.

Contact Form

If you send inquiries to us via the contact form, your details from the inquiry form, including the contact information you provided therein, will be stored for the purpose of processing the inquiry and in case of follow-up questions. We will not pass on these data without your consent.

The processing of these data is based on Art. 6(1)(b) GDPR, provided your inquiry is related to the fulfillment of a contract or is necessary for taking pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the inquiries directed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), if it was requested.

The data you enter in the contact form remains with us until you instruct us to delete it, revoke your consent to storage, or the purpose for data storage ceases to exist (e.g., after your inquiry has been processed). Mandatory statutory provisions – particularly retention periods – remain unaffected.

Inquiry via E-mail, Telephone, or Fax

If you contact us by e-mail, telephone, or fax, your inquiry including all personal data resulting therefrom (name, inquiry) is stored and processed by us for the purpose of processing your request. We will not pass on these data without your consent.

The processing of these data is based on Art. 6(1)(b) GDPR, provided your inquiry is related to the fulfillment of a contract or is necessary for taking pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective processing of the inquiries directed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), if it was requested.

The data you send to us via contact inquiries remains with us until you instruct us to delete it, revoke your consent to storage, or the purpose for data storage ceases to exist (e.g., after your inquiry has been processed). Mandatory statutory provisions – in particular statutory retention periods – remain unaffected.

Communication via WhatsApp

For communication with our customers and other third parties, we use, among other things, the instant messaging service WhatsApp. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or third parties from accessing the content of the communication. However, WhatsApp does receive access to metadata that arises in the course of communication (e.g., sender, recipient, and time). We further point out that, according to WhatsApp, it shares users’ personal data with its US-based parent company Facebook. Further details on data processing can be found in WhatsApp’s privacy policy at: https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in fast and effective communication with customers, prospects, and other business and contractual partners (Art. 6(1)(f) GDPR). If corresponding consent has been requested, data processing takes place solely on the basis of consent; this consent may be revoked at any time with effect for the future.

The communication content exchanged between and on WhatsApp remains with us until you instruct us to delete it, revoke your consent to storage, or the purpose for data storage ceases to exist (e.g., after your inquiry has been processed). Mandatory statutory provisions – particularly retention periods – remain unaffected.

We use WhatsApp in the “WhatsApp Business” variant.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.

We have configured our WhatsApp accounts so that there is no automatic data synchronization with the address book on the smartphones in use.

We have concluded an order processing agreement (AVV) with the above provider.

HubSpot CRM

We use HubSpot CRM on this website. The provider is HubSpot Inc., 25 Street, Cambridge, MA 02141 USA (hereinafter HubSpot CRM).

HubSpot CRM enables us, among other things, to manage existing and potential customers as well as customer contacts. With the help of HubSpot CRM, we are able to record, sort, and analyze customer interactions via e-mail, social media, or telephone across different channels. The personal data collected in this way may be evaluated and used for communication with the potential customer or for marketing measures (e.g., newsletter mailings). With HubSpot CRM, we are also able to record and analyze the user behavior of our contacts on our website.

The use of HubSpot CRM is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in efficient customer management and communication. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

Details can be found in HubSpot’s privacy policy: https://legal.hubspot.com/de/privacy-policy.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Registration with Facebook Connect

Instead of a direct registration on this website, you can register with Facebook Connect. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the data collected will also be transferred to the USA and other third countries.

If you decide to register with Facebook Connect and click on the “Login with Facebook”/“Connect with Facebook” button, you will automatically be redirected to Facebook’s platform, where you can log in with your usage data. This links your Facebook profile with this website or our services. Through this link, we gain access to the data stored by Facebook in your profile. These include, in particular:

• Facebook name

• Facebook profile and cover picture

• Facebook cover photo

• E-mail address registered at Facebook

• Facebook ID

• Facebook friend lists

• Facebook Likes (“Like” information)

• Birthday

• Gender

• Country

• Language

These data are used for setting up, providing, and personalizing your account.

Registration with Facebook Connect and the associated data processing procedures are carried out on the basis of your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time with effect for the future.

Insofar as personal data is collected on our website with the help of the tool described here and passed on to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited solely to the collection of the data and its transfer to Facebook. The subsequent processing by Facebook is not part of the joint responsibility. Our respective obligations have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection–compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. Data subject rights (e.g., requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

Further information can be found in Facebook’s terms of use and Facebook’s data protection provisions, which can be found at: https://de-de.facebook.com/about/privacy/ and https://de-de.facebook.com/legal/terms/.

Comment Function on This Website

For the comment function on this page, in addition to your comment, information about the time of the comment’s creation, your e-mail address, and, if you do not post anonymously, the username you choose are stored.

Storage of the IP Address

Our comment function stores the IP addresses of users who post comments. Since we do not review comments on this website before they are published, we need these data to take action against the author in the event of legal violations such as insults or propaganda.

Subscription to Comments

As a user of the site, you can subscribe to comments after registering. You will receive a confirmation e-mail to verify that you are the owner of the e-mail address provided. You can unsubscribe from this function at any time via a link in the informational e-mails. The data entered when subscribing to comments will be deleted in this case; if you have provided these data for other purposes and elsewhere (e.g., newsletter subscription), however, these data remain with us.

Retention Period of Comments

Comments and the data associated with them are stored and remain on this website until the commented content is completely deleted or the comments must be deleted for legal reasons (e.g., insulting comments).

Legal Basis

The storage of comments is based on your consent (Art. 6(1)(a) GDPR). You can revoke any consent you have given at any time. A simple e-mail notification to us is sufficient. The lawfulness of the data processing carried out up to the point of revocation remains unaffected.

5. Social Media

Facebook Plugins (Like & Share Button)

This website integrates plugins of the social network Facebook. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

You can recognize the Facebook plugins by the Facebook logo or the “Like-Button” (“Like”) on this website. An overview of the Facebook plugins can be found here: https://developers.facebook.com/docs/plugins/?locale=de_DE.

When you visit this website, a direct connection between your browser and the Facebook server is established via the plugin. As a result, Facebook receives the information that you visited this website with your IP address. If you click on the Facebook “Like-Button” while you are logged into your Facebook account, you can link the contents of this website to your Facebook profile. This way, Facebook can assign the visit of this website to your user account. We would like to point out that, as the provider of the pages, we do not receive any knowledge about the content of the transmitted data or its use by Facebook. Further information on this can be found in Facebook’s privacy policy at: https://de-de.facebook.com/privacy/explanation.

If you do not wish for Facebook to assign your visit to this website to your Facebook user account, please log out of your Facebook account.

The use of the Facebook plugins is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in achieving as extensive a visibility as possible in social media. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and passed on to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited solely to the collection of the data and its transfer to Facebook. The subsequent processing by Facebook is not part of the joint responsibility. Our respective obligations have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the data protection–compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook or Instagram products. Data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

Twitter Plugin

This website has integrated functions of the Twitter service. These functions are offered by Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland. By using Twitter and the “Re-Tweet” function, the websites you visit are linked to your Twitter account and made known to other users. In doing so, data is also transmitted to Twitter. We would like to point out that, as the provider of the pages, we do not receive any knowledge about the content of the transmitted data or its use by Twitter. Further information can be found in Twitter’s privacy policy at: https://twitter.com/de/privacy.

The use of the Twitter plugin is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in achieving as extensive a visibility as possible in social media. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://gdpr.twitter.com/en/controller-to-controller-transfers.html.

You can change your privacy settings on Twitter in the account settings at https://twitter.com/account/settings.

Instagram Plugin

This website integrates functions of the Instagram service. These functions are offered by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

If you are logged into your Instagram account, you can, by clicking the Instagram button, link the contents of this website to your Instagram profile. This way, Instagram can assign the visit of this website to your user account. We would like to point out that, as the provider of the pages, we do not receive any knowledge about the content of the transmitted data or its use by Instagram.

The storage and analysis of the data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in achieving as extensive a visibility as possible in social media. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

Insofar as personal data is collected on our website with the help of the tool described here and passed on to Facebook or Instagram, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited solely to the collection of the data and its transfer to Facebook or Instagram. The subsequent processing by Facebook or Instagram is not part of the joint responsibility. Our respective obligations have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook or Instagram tool and for the data protection–compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook or Instagram products. Data subject rights (e.g., requests for information) regarding the data processed by Facebook or Instagram can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://help.instagram.com/519522125107875 and https://de-de.facebook.com/help/566994660333381.

Further information can be found in Instagram’s privacy policy: https://instagram.com/about/legal/privacy/.

LinkedIn Plugin

This website uses functions of the LinkedIn network. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Every time a page of this website that contains LinkedIn functions is accessed, a connection is established to LinkedIn servers. LinkedIn is informed that you visited this website with your IP address. If you click the “Recommend Button” from LinkedIn while logged into your LinkedIn account, LinkedIn can assign your visit on this website to you and your user account. We would like to point out that, as the provider of the pages, we do not have any knowledge of the content of the transmitted data or its use by LinkedIn.

The use of the LinkedIn plugin is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in achieving as extensive a visibility as possible in social media. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/help/linkedin/answer/62538/datenubertragung-aus-der-eu-dem-ewr-und-der-schweiz?lang=de

Further information can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy.

6. Analysis Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It merely serves to manage and deploy the tools integrated via it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the fast and uncomplicated integration and management of various tools on its website. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. In doing so, the website operator receives various usage data such as page views, duration of stay, operating systems used, and the visitor’s origin. These data may be combined by Google into a profile assigned to the respective user or their device.

Furthermore, with Google Analytics, we may record your mouse and scroll movements and clicks. Google Analytics also uses various modeling approaches to supplement the collected data sets and employs machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is generally transferred to a server of Google in the USA and stored there.

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising. If corresponding consent has been requested (e.g., consent to store cookies), processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

Browser Plugin

You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout?hl=de.

More information on handling user data with Google Analytics can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history as well as demographic data (visitor data). These data can be used with Google Signals for personalized advertising. If you have a Google account, the visitor data collected by Google Signals is linked to your Google account and used for personalized advertising messages. The data is also used for the creation of anonymized statistics regarding the behavior of our users.

Order Processing

We have concluded a contract with Google for order processing and fully implement the strict requirements of the German data protection authorities in the use of Google Analytics.

Google Analytics E-Commerce Measurement

This website uses the “E-Commerce Measurement” function of Google Analytics. With the help of e-commerce measurement, the website operator can analyze the purchasing behavior of website visitors to improve its online marketing campaigns. In doing so, information such as completed orders, average order values, shipping costs, and the time from viewing to purchasing a product is recorded. These data may be summarized by Google under a transaction ID that is assigned to the respective user or their device.

Retention Period

Data stored by Google on a user and event level, which is linked with cookies, user identifications (e.g., User ID) or advertising IDs (e.g., DoubleClick cookies, Android advertising ID), is anonymized or deleted after 14 months. Details can be found here: https://support.google.com/analytics/answer/7667196?hl=de

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record, among other things, your mouse and scroll movements and clicks. Hotjar can also determine how long you remained with your mouse pointer on a certain spot. From this information, Hotjar creates so-called heatmaps, which show which areas of the website are preferentially viewed by visitors.

Furthermore, we can determine how long you stayed on a page and when you left it. We can also ascertain at which point you abandoned your input in a contact form (so-called conversion funnels).

Additionally, with Hotjar, direct feedback from website visitors can be obtained. This function serves to improve the website operator’s online offerings.

Hotjar uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g., cookies or the use of device fingerprinting).

The use of this analysis tool is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising. If corresponding consent has been requested (e.g., consent to store cookies), processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

Disabling Hotjar

If you wish to disable data collection by Hotjar, please click the following link and follow the instructions: https://www.hotjar.com/opt-out

Please note that disabling Hotjar must be done separately for each browser or device.

Further information about Hotjar and the data collected can be found in Hotjar’s privacy policy at the following link: https://www.hotjar.com/privacy

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when the user enters certain search terms at Google (keyword targeting). Furthermore, targeted ads can be displayed based on the user data available at Google (e.g., location data and interests) (audience targeting). We, as the website operator, can quantitatively evaluate these data by analyzing, for example, which search terms led to the display of our ads and how many ads resulted in corresponding clicks.

The use of Google Ads is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in as effective marketing of its products and services as possible.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://policies.google.com/privacy/frameworks and https://privacy.google.com/businesses/controllerterms/mccs/.

Google AdSense (Non-Personalized)

This website uses Google AdSense, a service for integrating advertisements. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

We use Google AdSense in “non-personalized” mode. Unlike the personalized mode, advertisements are not based on your previous user behavior and no user profile is created. Instead, so-called “contextual information” is used for the selection of advertising. The selected ads are then, for example, oriented according to your location, the content of the website you are on, or your current search terms. More information on the differences between personalized and non-personalized targeting with Google AdSense can be found at: https://support.google.com/adsense/answer/9007336.

Please note that even when using Google AdSense in non-personalized mode, cookies or comparable recognition technologies (e.g., device fingerprinting) may be used. According to Google, these are used to combat fraud and abuse.

The use of AdSense is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in as effective a marketing of its website as possible. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

You can adjust your advertising settings yourself in your user account. To do this, click the following link and log in: https://adssettings.google.com/authenticated.

Further information on Google’s advertising technologies can be found here: https://policies.google.com/technologies/ads and https://www.google.de/intl/de/policies/privacy/.

Google Remarketing

This website uses the functions of Google Analytics Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Remarketing analyzes your user behavior on our website (e.g., clicking on certain products) to classify you into certain advertising target groups and subsequently display appropriate advertising messages to you when you visit other online offerings (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Remarketing can be linked with Google’s cross-device functions. In this way, interest-based, personalized advertising messages that were adapted to you on one device (e.g., mobile phone) based on your previous usage and surfing behavior can also be displayed on another of your devices (e.g., tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

The use of Google Remarketing is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in as effective marketing of its products as possible. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

Further information and the data protection provisions can be found in Google’s privacy policy at: https://policies.google.com/technologies/ads?hl=de.

Audience Matching with Customer Matching

For audience matching, we use, among other things, the customer matching of Google Remarketing. In this process, we transmit certain customer data (e.g., e-mail addresses) from our customer lists to Google. If the respective customers are Google users and logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can determine whether the user has performed certain actions. For example, we can evaluate which buttons on our website have been clicked how often and which products have been particularly frequently viewed or purchased. This information is used to create conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that allows us to personally identify the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of Google Conversion Tracking is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising. If corresponding consent has been requested (e.g., consent to store cookies), processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

More information on Google Conversion Tracking can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Facebook Pixel

This website uses Facebook’s visitor action tracking pixel for conversion measurement. The provider of this service is Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

Thus, the behavior of website visitors can be tracked after they are redirected to the provider’s website by clicking on a Facebook advertisement. In this way, the effectiveness of Facebook advertisements can be evaluated for statistical and market research purposes and future advertising measures optimized.

The data collected is anonymous for us as the operators of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible, and Facebook may use the data for its own advertising purposes in accordance with the Facebook Data Use Policy. This enables Facebook to serve advertisements on Facebook pages as well as outside of Facebook. We, as the website operator, cannot influence this use of data.

The use of Facebook Pixel is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective advertising measures including social media. If corresponding consent has been requested (e.g., consent to store cookies), processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Insofar as personal data is collected on our website with the help of the tool described here and passed on to Facebook, we and Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland are jointly responsible for this data processing (Art. 26 GDPR). The joint responsibility is limited solely to the collection of the data and its transfer to Facebook. The subsequent processing by Facebook is not part of the joint responsibility. Our respective obligations have been set out in an agreement on joint processing. The text of the agreement can be found at: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the data protection information when using the Facebook tool and for the data protection–compliant implementation of the tool on our website. Facebook is responsible for the data security of the Facebook products. Data subject rights (e.g., requests for information) regarding the data processed by Facebook can be asserted directly with Facebook. If you assert data subject rights with us, we are obliged to forward them to Facebook.

Additional information on the protection of your privacy can be found in Facebook’s privacy information: https://de-de.facebook.com/about/privacy/.

You can also disable the remarketing function “Custom Audiences” in the advertising settings area at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. To do this, you must be logged into Facebook.

If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

LinkedIn Insight Tag

This website uses the LinkedIn Insight Tag. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data Processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we receive information about the visitors to our website. If a website visitor is registered with LinkedIn, we can, among other things, analyze the professional data (e.g., career level, company size, country, location, industry, and job title) of our website visitors and thus better target our website to the respective target groups. Furthermore, we can measure, with the help of LinkedIn Insight Tags, whether visitors to our websites make a purchase or perform another action (conversion measurement). Conversion measurement can also take place across devices (e.g., from PC to tablet). The LinkedIn Insight Tag also offers a retargeting function that enables us to show targeted advertising to visitors of our website outside the website, whereby, according to LinkedIn, no identification of the advertising recipient takes place.

LinkedIn also collects so-called log files (URL, referrer URL, IP address, device and browser properties, and time of access). The IP addresses are shortened or (if they are used to reach LinkedIn members across devices) hashed (pseudonymized). The direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data are then deleted within 180 days.

The data collected by LinkedIn cannot be assigned by us as the website operator to specific individuals. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use them as part of its own advertising measures. Details can be found in LinkedIn’s privacy policy at: https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal Basis

The use of LinkedIn Insight is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in effective advertising measures including social media. If corresponding consent has been requested (e.g., consent to store cookies), processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Objection to the Use of LinkedIn Insight Tag

You can object to the analysis of user behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

Furthermore, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. In order to avoid a link between the data collected on our website by LinkedIn and your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

7. Newsletter

Newsletter Data

If you wish to receive the newsletter offered on the website, we require your e-mail address as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. For the processing of the newsletter, we use newsletter service providers, which are described below.

MailChimp with Disabled Success Measurement

This website uses the services of MailChimp for sending newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service with which, among other things, the sending of newsletters can be organized. If you enter data for the purpose of subscribing to the newsletter (e.g., e-mail address), these data are stored on MailChimp’s servers in the USA. We have disabled the success measurement at MailChimp so that MailChimp does not analyze your behavior when opening our newsletters.

If you do not want your data to be transferred to MailChimp, you must unsubscribe from the newsletter. We provide an appropriate link in every newsletter message.

Data processing is based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The lawfulness of the data processing carried out up to the revocation remains unaffected.

The data you have provided to us for the purpose of subscribing to the newsletter will be stored with us or the newsletter service provider until you unsubscribe from our newsletter and will be deleted from the newsletter distribution list after unsubscribing. Data stored for other purposes remain unaffected.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://mailchimp.com/eu-us-data-transfer-statement/ and https://mailchimp.com/legal/data-processing-addendum/#Annex_C_-_Standard_Contractual_Clauses.

After you unsubscribe from the newsletter distribution list, your e-mail address may be stored in a blacklist with us or with the newsletter service provider to prevent future mailings. The data in the blacklist is used only for this purpose and is not merged with other data. This serves both your interest and our interest in complying with the legal requirements for sending newsletters (legitimate interest pursuant to Art. 6(1)(f) GDPR). The storage in the blacklist is not limited in time. You can object to the storage if your interests outweigh our legitimate interest.

Further details can be found in MailChimp’s terms of use at: https://mailchimp.com/legal/terms/.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

8. Plugins and Tools

YouTube

This website embeds videos from YouTube. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our webpages that has YouTube embedded, a connection to YouTube servers is established. In doing so, the YouTube server is informed which of our pages you have visited.

Furthermore, YouTube may store various cookies on your device or use comparable recognition technologies (e.g., device fingerprinting). In this way, YouTube can obtain information about the visitors of this website. These data are used, among other things, to collect video statistics, improve user-friendliness, and prevent fraud attempts.

If you are logged into your YouTube account, you enable YouTube to directly assign your browsing behavior to your personal profile. You can prevent this by logging out of your YouTube account.

The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

Further information on handling user data can be found in YouTube’s privacy policy at: https://policies.google.com/privacy?hl=de.

Google Web Fonts (Local Hosting)

This site uses so-called Web Fonts provided by Google for a uniform display of fonts. The Google Fonts are installed locally. No connection is made to Google’s servers.

Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Font Awesome (Local Hosting)

This site uses Font Awesome for a uniform display of fonts. Font Awesome is installed locally. No connection is made to servers of Fonticons, Inc.

Further information on Font Awesome can be found in the Font Awesome privacy policy at: https://fontawesome.com/privacy.

Google Maps

This site uses the mapping service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transferred to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google Maps may use Google Web Fonts for a uniform display of fonts. When Google Maps is called up, your browser loads the required Web Fonts into its cache to display texts and fonts correctly.

The use of Google Maps is in the interest of an appealing presentation of our online offerings and the easy location of the places specified on the website. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/gdprcontrollerterms/ and https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

More information on handling user data can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Wordfence

We have integrated Wordfence on this website. The provider is Defiant Inc., Defiant, Inc., 800 5th Ave Ste 4100, Seattle, WA 98104, USA (hereinafter Wordfence).

Wordfence serves to protect our website against unwanted access or malicious cyberattacks. For this purpose, our website establishes a permanent connection to the Wordfence servers so that Wordfence can compare its databases with the accesses made on our website and block them if necessary.

The use of Wordfence is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its website as effectively as possible against cyberattacks. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.wordfence.com/help/general-data-protection-regulation/.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Zapier

We have integrated Zapier on this website. The provider is Zapier Inc., Market St. #62411, San Francisco, CA 94104-5401, USA (hereinafter Zapier).

Zapier enables us to link and synchronize various functionalities, databases, and tools with our website. For example, it is possible to automatically display content that we publish on our website on our social media channels or export content from marketing and analytics tools. Depending on the functionality, Zapier may also collect various personal data.

The use of Zapier is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the as effective integration of the tools used as possible. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://zapier.com/tos.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

9. eCommerce and Payment Providers

Processing of Data (Customer and Contract Data)

We collect, process, and use personal data only to the extent that it is necessary for the establishment, content design, or modification of the legal relationship (master data). This is done on the basis of Art. 6(1)(b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. We collect, process, and use personal data regarding the use of this website (usage data) only to the extent necessary to enable or bill the service to the user.

The collected customer data will be deleted after the completion of the order or the termination of the business relationship. Statutory retention periods remain unaffected.

Data Transfer in the Event of a Contract for Online Shops, Retailers, and Goods Shipping

If you order goods from us, we pass on your personal data to the transportation company responsible for delivery as well as to the payment service provider commissioned with payment processing. Only such data are disclosed that the respective service provider requires to fulfill its task. The legal basis for this is Art. 6(1)(b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given corresponding consent pursuant to Art. 6(1)(a) GDPR, we will hand over your e-mail address to the transportation company responsible for delivery so that it can inform you via e-mail about the shipping status of your order; you can revoke the consent at any time.

Data Transfer in the Event of a Contract for Services and Digital Content

We transmit personal data to third parties only if it is necessary within the framework of contract processing, for example, to the bank commissioned with payment processing.

A further transfer of the data does not take place or only takes place if you have expressly consented to the transfer. A transfer of your data to third parties without express consent, for example for advertising purposes, does not occur.

The basis for data processing is Art. 6(1)(b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Payment Services

We integrate payment services from third-party companies on our website. If you make a purchase from us, your payment data (e.g., name, payment amount, bank details, credit card number) is processed by the payment service provider for payment processing. For these transactions, the respective contractual and data protection provisions of the providers apply. The use of the payment service providers is based on Art. 6(1)(b) GDPR (contract processing) as well as in the interest of as smooth, convenient, and secure a payment process as possible (Art. 6(1)(f) GDPR). If your consent is requested for certain actions, Art. 6(1)(a) GDPR is the legal basis for data processing; consents can be revoked at any time for the future.

The following payment services/payment providers are used on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

Details can be found in PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Digistore24

Some of our products, services, and content are offered by Digistore24 as a reseller. The provider and contracting party is Digistore24 GmbH, St.-Godehard-Straße 32, 31139 Hildesheim. The Digistore24 GmbH explains in its own privacy policy which data is stored and processed by Digistore24 during this website visit. Further information can be obtained from Digistore24’s privacy policy: https://www.digistore24.com/dataschutz.

Digistore24-WordPress Plugin

The WordPress plugin provides the possibility to integrate various services of Digistore24 on your own website, e.g., the social proof bubble, the affiliate advertising material generator, or other tools.

With each integration, non-personal data is reloaded from the Digistore24 server (e.g., a JavaScript file).

When reloading, your web browser calls up a webpage from the Digistore24 server. Our server has no influence on the extent to which your web browser transfers data to the Digistore24 server. Our server itself does not transmit any data to the Digistore24 servers in this context.

Which data Digistore24 stores and processes during this website visit is explained by Digistore24 GmbH in its own privacy policy. The privacy policy of Digistore24 can be found here: https://www.digistore24.com/dataschutz

Conversion Tools/Shopping Cart

Digistore24 offers the possibility to integrate various services on your own website via HTML and JavaScript codes, e.g., the social proof bubble or the Digistore24 shopping cart.

With each integration, non-personal data is reloaded from the Digistore24 server (e.g., a JavaScript file).

When reloading, your web browser calls up a webpage from the Digistore24 server. Our server has no influence on the extent to which your web browser transfers data to the Digistore24 server. Our server itself does not transmit any data to the Digistore24 servers in this context.

Which data Digistore24 stores and processes during this website visit is explained by Digistore24 GmbH in its own privacy policy. The privacy policy of Digistore24 can be found here: https://www.digistore24.com/dataschutz

Promo Links/Content Links

On this website, we use various links to offers from Digistore24. The purpose of the links is to draw your attention to products that may be of interest to you.

Some of these links are links to the domain digistore24.com of the company Digistore24 GmbH.

If you click on one of the links, you thereby call up a webpage on the server of Digistore24.

Our server does not transmit any data to Digistore24 in this process; rather, as with any website visit, the data is transferred by your web browser to Digistore24. We have no influence on the extent to which your web browser transfers data to Digistore24.

Please refer to Digistore24’s privacy policy for further information on the scope of data from website visits: https://www.digistore24.com/dataschutz

Affiliate Advertising Material Generator

The Affiliate Advertising Material Generator allows the automatic creation of advertising materials. It provides an input field in which you can enter your Digistore24 ID. This way, you obtain advertising materials with which you can quickly and easily advertise products and services.

In addition to the aforementioned, depending on your input, it is checked whether an affiliate partnership exists. Please refer to Digistore24’s privacy policy for details: https://www.digistore24.com/dataschutz

10. Audio and Video Conferences

Data Processing

For communication with our customers, we use, among other things, online conference tools. The tools we use in detail are listed below. If you communicate with us via video or audio conference via the internet, your personal data is collected and processed by us and the provider of the respective conference tool.

The conference tools collect all data that you provide/use for the use of the tools (e-mail address and/or your telephone number). Furthermore, the conference tools process the duration of the conference, the start and end (time) of participation in the conference, the number of participants, and other “context information” in connection with the communication process (metadata).

In addition, the provider of the tool processes all technical data necessary to facilitate the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, as well as the type of connection.

If content is exchanged, uploaded, or otherwise provided within the tool, this is also stored on the servers of the tool providers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared during the use of the service.

Please note that we do not have full influence on the data processing procedures of the tools used. Our possibilities are largely determined by the corporate policy of the respective provider. Further information on data processing by the conference tools can be found in the privacy policies of the respective tools listed below this text.

Purpose and Legal Bases

The conference tools are used to communicate with prospective or existing contractual partners or to offer certain services to our customers (Art. 6(1)(b) GDPR). Furthermore, the use of the tools serves to generally simplify and accelerate communication with us or our company (legitimate interest according to Art. 6(1)(f) GDPR). If consent has been requested, the use of the respective tools is based on that consent; the consent may be revoked at any time with effect for the future.

Retention Period

The data directly collected by us via the video and conference tools is deleted from our systems as soon as you instruct us to delete it, revoke your consent to storage, or the purpose for data storage ceases to exist. Stored cookies remain on your device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence on the retention period of your data stored by the operators of the conference tools for their own purposes. For details, please refer directly to the providers of the conference tools.

Conference Tools Used

We use the following conference tools:

• Zoom

We use Zoom. The provider of this service is Zoom Communications Inc., San Jose, 55 Almaden Boulevard, 6th Floor, San Jose, CA 95113, USA. Details on data processing can be found in Zoom’s privacy policy: https://zoom.us/de-de/privacy.html.

The data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://zoom.us/de-de/privacy.html.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

• TeamViewer

We use TeamViewer. The provider is TeamViewer Germany GmbH, Jahnstr. 30, 73037 Göppingen. Details on data processing can be found in TeamViewer’s privacy policy: https://www.teamviewer.com/de/datenschutzerklaerung/.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

• Skype for Business

We use Skype for Business. The provider is Skype Communications SARL, 23-29 Rives de Clausen, L-2165 Luxembourg. Details on data processing can be found in Skype’s privacy policy: https://privacy.microsoft.com/de-de/privacystatement/.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

• Microsoft Teams

We use Microsoft Teams. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Details on data processing can be found in Microsoft Teams’ privacy policy: https://privacy.microsoft.com/de-de/privacystatement.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

• Google Hangouts

We use Google Hangouts. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on data processing can be found in Google Hangouts’ privacy policy: https://policies.google.com/privacy?hl=de.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

• Google Meet

We use Google Meet. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Details on data processing can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

11. Own Services

Handling of Applicant Data

We offer you the opportunity to apply to us (e.g., by e-mail, post, or via an online application form). In the following, we inform you about the scope, purpose, and use of your personal data collected in the application process. We assure you that the collection, processing, and use of your data is carried out in accordance with applicable data protection law and all other legal provisions and that your data is treated strictly confidentially.

Scope and Purpose of Data Collection

If you send us an application, we process your associated personal data (e.g., contact and communication data, application documents, notes from job interviews, etc.) to the extent necessary for the decision on establishing an employment relationship. The legal basis for this is § 26 BDSG under German law (initiation of an employment relationship), Art. 6(1)(b) GDPR (general contract initiation), and – if you have given consent – Art. 6(1)(a) GDPR. The consent may be revoked at any time. Your personal data will be shared within our company only with persons involved in processing your application.

If the application is successful, the data you submitted will be stored in our data processing systems on the basis of § 26 BDSG and Art. 6(1)(b) GDPR for the purpose of conducting the employment relationship.

Retention Period of the Data

If we cannot offer you a job, if you reject a job offer, or if you withdraw your application, we reserve the right to retain the data you transmitted on the basis of our legitimate interest (Art. 6(1)(f) GDPR) for up to 6 months after the end of the application process (rejection or withdrawal of the application). Thereafter, the data will be deleted and the physical application documents destroyed. The retention serves, in particular, as evidence in the event of legal disputes. If it becomes apparent that the data will be required after the expiry of the 6‑month period (e.g., due to an impending or ongoing legal dispute), deletion will only occur when the purpose for further retention no longer exists.

A longer retention period may also take place if you have given corresponding consent (Art. 6(1)(a) GDPR) or if legal retention obligations oppose deletion.

Inclusion in the Applicant Pool

If we cannot offer you a job, there is the possibility of including you in our applicant pool. In the event of inclusion, all documents and information from the application will be transferred to the applicant pool so that we can contact you in the event of suitable vacancies.

Inclusion in the applicant pool is carried out solely on the basis of your express consent (Art. 6(1)(a) GDPR). Giving consent is voluntary and is not related to the ongoing application process. The data subject may revoke their consent at any time. In this case, the data will be irrevocably deleted from the applicant pool, provided there are no statutory retention reasons.

The data in the applicant pool will be irrevocably deleted at the latest two years after the consent is given.

Google Drive

We have integrated Google Drive on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Drive enables us to integrate an upload area on our website, in which you can upload content. When you upload content, it is stored on Google Drive’s servers. When you visit our website, a connection to Google Drive is also established so that Google Drive can determine that you visited our website.

The use of Google Drive is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in a reliable upload area on its website. If corresponding consent has been requested, processing takes place solely on the basis of Art. 6(1)(a) GDPR; the consent may be revoked at any time.

Order Processing

We have concluded an order processing agreement (AVV) with the above provider. This is a data protection–mandated contract that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Status of the Privacy Policy: October 2023